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brand development
Jordan Leather
Jordan Leather
Through a distinctive brand, we transformed Jordan Leather into more than a product line—it became a symbol of trust, fostering camaraderie within and beyond the uniform. Our strategy focused on resonating with the principles of law enforcement, ensuring that every product, from sleek accessories to durable belts, echoed the reliability and resilience synonymous with those who safeguard the communities. Consistency became the heartbeat of the brand, with a visual and a messaging that evokes trust and familiarity.
What's with the horse?
The logo encapsulates the enduring qualities that define Jordan Leather & General Merchandise—durability, nobility, and firmness. The central element, a horse, serves as a powerful symbol of reliability and strength, mirroring the brands commitment to providing top-quality, durable goods. The placement of the brand name is strategically positioned like a badge, symbolizing unity and service to Philippine law enforcers.
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Color explanation
The color palette of Navy Blue, Gold, and Space Gray is carefully chosen to communicate sincerity, professionalism, premium quality, and balance. Navy Blue embodies sincerity and professionalism, establishing a powerful and trustworthy brand presence. Gold signifies the premium quality and high standard associated with the brand, projecting an image of durability and excellence. Space Gray adds neutrality and balance, emphasizing the brand's efficiency, practicality, and classic appeal.
