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The series
Birthday Wish
What's this about?
We, Filipinos, love to spoil our loved ones, especially on special occasions like birthdays. Through Asiana Homes, we crafted a compelling narrative, encouraging everyone to persist in fulfilling the wishes of our dear ones because it's never too late to make dreams a reality.
How it came about
Asiana Homes is dedicated to constructing affordable housing units for hardworking Filipinos. Our production strategy meticulously captures the essence of Filipino life—its experiences, aspirations, and familial bonds. Intentional casting reflects the diverse fabric of society, portraying stories of hardworking individuals and families aspiring for a secure home. Our lighting techniques ensure scenes to resonate with the warmth and familiarity of Filipino households, creating visuals that go beyond representation to connect with the audience emotionally.
Our Treatment
JG Worldwide focuses on our protagonist, Anna, the eldest daughter, who prioritizes work as the breadwinner to fulfill her late mother's dream of owning a house. The main message is that the family is able to buy a house at Asiana Homes on Mom's birthday.
